Barbie Golf Set

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Barbie holes out on the 18th Mattel is launching a Barbie golf club set, aimed at girls aged 4-6. Their research indicates that, “a big part of a little girl’s life is about being active”, which seems to contradict popular thinking that kids are getting obese in front of Playstations and XBoxes.

However, the move has been welcomed by golfing organizations which they hope will see the wider marketing introduce the sport to more youngsters, and look beyond it’s best customers, who are mostly male.

The Barbie Golf Clubs will be a 3-club set (Mattel has provided no information on flex and loft) and will include a carrying bag, ball and visor. You will not be surprised to hear that they will be supplied in pink, providing that Mattel doesn’t announce a product recall soon after launch.

The golf set will allow those kids who were inspired by High School Musical II, to ‘live’ the dream.

The concept has not been met with universal approval with Ashley Mayo, assistant Editor of Golf For Woman, sounding off, “I don’t think girls should be introduced to golf with Barbie clubs. Barbie’s figure imprints in girls’ minds an unattainable impression of what young women should look like. Let’s not bring this old stereotype to the golf course.”

Barbie Golf Set

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