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To the apparent delight of woman golfers everywhere, ardent Golfer Alison Doorst has opened the doors to www.PinksandGreens.com to fill a void in the women’s golf apparel market.

As well as providing an online boutique for women who love golf, Alison hopes to establish a community and blog (The Back Nine) around the site to connect golfers who love the sport. The inspiration for the site came as a reaction to the slightly masculine clothing available in the market - “who wants to dress like their dad on the Golf Course”

I think they may have gone to far in the other direction in their design and it’s all looks a bit ‘mumsy’ to me - but then what do I know about women’s golfing apparel, other than paying to much of an unhealthy interest in what Natalie Gulbis is wearing?

Golf Datatech, a golf trend, research company unveiled its first-ever Women’s Golf Market Study. Among the revealing results of attitudes of women golfers to the game, is startling fact that the average golf course is considered to be “a very male oriented place”…. no shit! All this, despite the fact that 50% of the U.S. population is female (there was probably another survey to determine this) and yet less than 25% of total golfers are women - to be serious for one moment, I’m actually surprised that it’s as high as this.

Further questioning on Golf Habits actually showed similar needs, wants and concerns to their male counterparts.  The conclusion to anyone who’s interested in leveraging the women’s golf market is that they should make it more accessible and appealing to the female player……probably by getting rid of all the male players!

The message is that the women’s golf market remains underdeveloped and underserved.

In a new article in the British Medical Journal ear specialists have claimed that golfing can damage your hearing…..I said,”CAN DAMAGE YOUR HEARING!” The doctors’ suspicions were aroused when they treated a keen golfer (3 times a week for 18 months) who had unexplained tinnitus and reduced hearing.   Further tests confirmed that his symptoms were similar to those experienced by people exposed to loud noises.

Based on their findings the doctors are warning keen golfers that they could be damaging their hearing. The cause of the damage is thought to be the noise associated with the sonic boom heard with modern thin-faced, Titanium clubs. One Driver singled out for particular mention was the King Cobra LD Driver, which received a lot of negative feedback on the noise it generated (read my own comments on the Cobra Driver from way back).

Despite having come in for special attention, it turns out that the King Cobra LD Driver was not the worst offender.  In a series of further tests with a professional golfer, the sound levels at impact were measured for a series of popular drivers including Callaway, Nike and Mizuno.  The Ping G10 came top of the class with an ear shattering 130db.

The researchers conclude that golfers should consider wearing ear plugs for their own protection.  Oh great! on top of all the criticism for our choice of clothing, we’re now going to have the piss ripped out of us for wearing earplugs - there’s no justice.

Having said this I’ve got my eye on a neat pair of bright yellow, industrial ear-defenders, although I haven’t bought them just yet as I’m hoping they’ll come down further in price, during the January Sales.

Got a golfing geek in the family? Don’t know what to buy them for Christmas? Well, it doesn’t get any better than this - The HandGrip iPhone Charger.  This nifty little device allows you to analyze your swing and recharge your iPhone in the comfort of your own home.

Brought to you by Mac Funamizu this concept builds on the original Hand Grip charger which gave users an impossibly firm handshake while preserving the battery life on their Smart Phones.  This time the power in the swing produces a trickle charge sufficient to charge your  phone.

There’s no indication for the amount of effort required to generate an acceptable charge, but my guess is you’d be working pretty hard - good for burning off the Xmas calories but bad for the ornaments around the house.

My own golfing activity has come to an end for the year and I look forward to picking things up again in the new year.  Season’s Greetings to everyone and continued Happy Golfing (or is that a contradiction?).

You would think that the humble golf ball marker was beyond further design considerations and had already evolved to its optimum performance - not so!  The latest idea to come out of the Scotty Cameron Putter Studio is the Ball Tool.  Actually it’s not as daft as you might think and like the best ideas, it makes you wonder why no one thought of it before.

The inspiration for the new ball maker was borne out of frustration in watching Golfers spend so much time in aligning their ball with the cup.  Described as the next generation in Ball Markers (makes it sound like the ball marker has been evolving for years) the marker is stamped with a series of alignments aids which  allows the player to line up his putt even after he marks his ball.

So now if you combine this, for example, with the Titleist ProV1, using the A.I.M (Alignment Integrated Marking) side stamp on the ball to correspond with the alignment line on the marker - you can’t possibly miss!

The Ball Tool is USGA approved and patent pending, and with the usual Scotty Cameron attention to detail, has even been designed with slightly rounded corners as to not dig into a player’s leg when he stores it in his pants pocket.

Scotty Cameron hopes that once you’ve tried it you’ll never want to play golf without it again, but at $44 it does seem a bit expensive for a ball marker, particularly if you’re anything like me and you can’t stop losing them.

adjective:aspiring u'spIring - desiring or striving for recognition or advancement