• Home
• Blog
• News
• Articles
• Resources
• Contact

Subscribe

How much are we persuaded by the marketing of leading brands and do we overlook the relative merits of Clone Golf Clubs?  Nike Paid Tiger Woods $100m to endorse their products but they need a return on their investment which we as the consumer pay for.  Clone Golf Clubs can be 70% cheaper than the leading brands, but if Tiger Woods jumped ship and started endorsing “noname” clubs, would we notice the difference?

My attitude changed when I tested the G.R.I.P 5-wood.  I was a bit sneaky when GRIP asked which clubs I’d like to hit, because I didn’t have a 5-Wood in my bag.  I have played with the GRIP ever since, and I would have to have more money than sense to change it, because there would just be no logical reason.

Some the the Clone Golf Club brands may not have the budget of Nike and Callaway but they look perfectly well set-up to provide a quality product and a professional service. Take Hireko who advertise, “cutting edge golf equipment, direct from the manufacturer” - their square shaped drivers are currently being advertised at a little over $100.  I bet also that they’d value your customer loyalty, more than the ‘big boys’. They also have a nice blog, which puts them directly in touch with their consumers.

I’m not sure when a Clone Golf Club ceases to be a Clone and when it morphs into a leading brand (purely on sales and revenue, I guess). Alpha Golf is probably on this cusp and is gaining a reputation, with Golf Digest describing their Drivers as, “the best drivers you’ve never heard of “. By the way, I hope to be testing the Alpha C830.4 interchangeable driver soon, so I’ll let you know if there’s any merit in this statement. The Alpha Hybrid received an honorable mention in the recent Rankmark, Hybrid Club Test, so there’s no reason to suppose that their Drivers will be any different.

I think if we all learned to be a little less persuaded by the media hype and had more conviction in our own game, we might find some hidden gems down the Clone Golf Clubs aisle.

Comments

adjective:aspiring u'spIring - desiring or striving for recognition or advancement