Oakley (http://www.oakley.com ) has launched an innovative marketing campaign to promote it’s Fast Jacket eyewear and golf apparel.
The latest in series of, ‘You Vs’, which began with cyclist Mark Cavendish, gives you the opportunity to go head to head with US Open champion, Rory McIlroy. The golfer from Northern Ireland has established himself as one of the most exciting talents around now that Tiger Woods has vacated that particular title.
McIlroy’s victory boosted him to third in the World Rankings and saw him become part of an unprecedented all-British top three. However he insists he will not be resting on his laurels and will be doing all he can to make it to the top.
In the interactive video game you are given the opportunity to test your course management skills at the prestigious Wentworth Club. If you bring your ‘A’ game to the challenge and you defeat Rory over 18 holes, then you could be selected to meet the man himself. Just to prove that your win was no fluke. you will also be invited to caddy for Rory and experience first hand, the sumptuous golf shots which have catapulted him to the top of the game.
Access to the challenge is either via Oakley’s dedicated microsite (http://youvs.oakley.com ) or their Europe Facebook page at http://www.facebook.com/oakleyeurope . All you have to do is ‘ ‘like’ the page, select some sunglasses and then you’re ready to tee off in the challenge of your golfing lifetime.
We would love to see the eventual winner come from an Aspiring Golfer reader, so good luck and give our regards to Rory!!
Good read!
Fun share, will try the game out. Competing against the BIGs will also be appealing. — Thanks for pointing this out.
More than just a point-of-view video You Vs. McIlroy uses the watchers Facebook information to personalize the experience.
Where will your picture pop up? What piece of golf kit have you always wanted to have personalized? How will you take on Rory?
http://www.facebook.com/pages/GolfTipU/242391035825085